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This program will enable participants to:

  • Develop a clear understanding of the User Experience lifecycle including UX research, information architecture, strategic content development, User Interface & Interaction Design, as well as functionality, implementation, & evaluation on various platforms
  • Gain insights about how AI applications (e.g., Microsoft’s Copilot, Dovetail) can enhance and expedite the UX research by conducting “competitive analysis,” generating “persona stories,” gathering and categorizing users’ needs and wants, and analyzing and synthesizing user interview data automatically.  
  • Gain experience using AI data analysis tools (e.g., Google Analytics 4 AI feature) to analyze, synthesize, and visualize various types of user data to identify different types of users’ pain points, delight points, and gain points, and then effectively utilize insights from these to inform design decision-making.
  • Transform ideas gleaned from UX research into implementable, interactive, and testable prototypes by using Uizard;
  • Using WIX AI to inspect various types of component and interface designs and translate them into code and support the workflow of front-end developers.
  • Using AI-powered usability testing tools to test out the functionality of interactive products and systems (e.g., Loop 11 AI features and UX Tweak).